Monday, September 6, 2010

Can Audi Outrun the Green Police?

Here's a YouTube link to an Audi advertisement that ran during the 2010 superbowl.

Can you evaluate this ad in ways that are consistent with Cox's suggestions on page 16?

What are the pragmatic appeals (think logos, pathos, ethos)? To what "dominant discourse[s]" does the ad appeal?

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